Chris brown's 'next to you' video begins with dialogue and two elated couples who seem deeply in love with one another. This initial equilibrium is immediately interupted by disaster when the female characters are taken away from their lovers. This alternation continues throughout the video when the audience are brought to an almost post-apocalyptic scene of the world; showing cracked concerete and broken buildings, there are many flashbacks reviewing the past. Thunder storms are also shown in the sky to exaggerate the upsetting ambience. Spectacles of fire and people running around in panic is also shown as the female character attempts to re-uinite with her 'soul mate'. When the woman is seen being hit by a car, the imagery slows down completely corresponding to the music as the camera slowly zooms in to the artists face. At the end of video, the couple is shown back together, sealing their love with a kiss. On the Macro, this video is a typical love story with a huge twist in the middle... not so typical now.
Wednesday, 29 June 2011
Tuesday, 21 June 2011
Section A - Theoretical Evaluation of Production
Skill Development
Skill development in general is one of the main factors of mastering any form of art, work, objective or subject. It is often mistakenly thought that some people are born with skill, and some just are not. However this is not true, anybody can gain a skill by doing it over and over until mastering it. However, maintaining that skill is a little harder, but can be done by always practising, revising and/or carrying out the skill constantly.
Although working to gain a skill may be hard, and working to maintain it may be harder... the most difficult thing is to develop a skill. Any skill can be improved and it is up to you, the person, to have the courage and will power to stick at it and develop your skill. For example, you may be a very skilled footballer, however as time passes on.. you will need to develop your skills to become better.
Digital Technology
Digital technology is one of my personal favourites and is all about the new technology which is adapting rapidly. Now a days, modern technology converges to allow us to interact with people online whilst using our phones, play games instantly with people on the other side of the world and rewind/pause our favourite moments on tele! We have the ability of creating spectacular photography and filmography with the latest gadgets and send our friends images and videos instantly!
What I am doing right now is proving the use of digital technology... books are old school.. blogging is where it's at! Moore's law stated that every 18 months, a microchip will double in speed and half in size! By 2013 it is expected that there will be a computer... more intelligent than the human brain!!
However, are we creating our own monsters?
Creativity
What is creativity? Well as Dhruv proved last lesson, it's not as easy to define as you may think. Sure we all have a definition for it in our heads but wording it may not be as easy!
Definition: Creativity is a mental process involving the discovery of new ideas or concepts, or new associations of the existing ideas or concepts, fueled by the process of either conscious or unconscious insight
as we can see from the image below, creativity can be interpreted in many ways!
Research and Planning
Research and planning is important in any matter of life! Organisation is the key to success and this applies to everything! Planning an essay, exam technique, game, work... anything.. is important to plan as it allows you to know which route you are taking. You wont get to the right destination if you don't know the way!
Post Production
Post production refers to the work done after filming or creating the first part of a media text. For example, when a film is being made (i,e filmed and direcdted) it is known as the production. Therefore the effects and editing added after is known as the post production. Almost all media text is produced with post production in mind.
"The stages of film production happening between the actual filming and the completed film
Using Media Convention
There are many conventions in media which are, and are not always followed. Just because they are conventions, it does not mean that they are compulsory and must be followed; however if they are conventions, they must be so for a reason and they must be doing something right in order for the media industry to be growing strong at the current stage. Some forms of media conventions in a magazine for example is the 'masthead', main image and side articles.
Relation to real world texts
Many ideas for films and stories come from real past or present events that have occurred in the world. Great examples of this include films that have been made after the tragic 9/11 attacks. Films were created to portray different points of views and different ways of telling the story. Films based on real world texts can often be the most interesting as people are interested as to see how the event had occurred and what really happened. This cannot be mistaken for a documentary however as films may not always tell the truth. "Never let the truth get in the way of a good story".
Your production experiences outside of school
When I was 14 I began creating websites and posters for small time artists and people for small amounts of money whilst my older brother would deal with the Admin side. We would also go out and create short films and music videos for people we knew.
2 years later we signed an investment deal with two businessmen and we now currently run our own Media company. We offer services such as Web design and development, iPhone application development, Film production, Photography and more. It can all be seen on our website www.six2media.com
Thursday, 16 June 2011
Media Video Update
Reece and I have recorded the video and we are now just editing it and willl upload asa its done.
Monday, 13 June 2011
What is PostModernism?
Postmodernism is used as a way of describing the styles of thought and culture attracting most critical attention. 'Postmodernist thought' has caused a revolution across all academic disciplines, from Physics to English via Geography. Postmodernism offers a different way of both constructing and deconstructing ideas.
Thursday, 9 June 2011
Media Homework first draft with Reece - Will be video'd
How to teach Genre
Genre is part of the Key Concept of Language, and can be applied to all kinds of media text. Putting media texts such as film, television programmes, print media, or music into categories is useful as a way of establishing some kind of control over information. Each genre follows its own kinds of conventions - language, characteristic signs and sign systems. However, genres are fluid and not fixed and under constant renegotiation between media industry and audience through the combination of the familiar and the unexpected.
Narative
Media texts use world events, news and imagination to put together good stories in the form of film, drama, etc. They may also be continuous or serial narratives, such as television news broadcasts or soap operas… like east enders u zimme.
Representation
Representation refers to the construction in any medium (especially the mass media) of aspects of ‘reality’ such as people, places, objects, events, cultural identities and other abstract concepts. Such representations may be in speech or writing as well as still or moving pictures.
This is in relation to the key markers of identity - Class, Age, Gender and Ethnicity (the 'cage' of identity) - How do men look at images of women, women at men, men at men and women at women?
Media Audience
When media texts produce their entertainment they always have a core audience and a secondary audience in mind. With that they research into the likes and intrests of that core audience and market where appropriate for the audience, for example if the film is a horror for over 18’s they will not advertise on cbbc or childerens programs.
Media theory and Language
Understanding Media Theory describes the ways in which our means of communication determine what and who we are, how we behave, what we do and do not think about, how our feelings develop and are limited, and who we can and cannot reach.
Uses and Gratifications Theory is a popular approach to understanding mass communication. The theory places more focus on the consumer, or audience, instead of the actual message itself by asking “what people do with media” rather than “what media does to people” (Katz, 1959) . It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audiences are responsible for choosing media to meet their needs. The approach suggests that people use the media to fulfill specific gratifications. This theory would then imply that the media compete against other information sources for viewers' gratification.
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